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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04977_Field_OMDK T76.txt
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1996-04-10
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quarrels and he was very detailed about it, a real
erudite Greek or Roman scholar. Which you find in
Eric McLuhan today. Eric has continued that and
he is really brilliant on the issues of classical
antiquity and the trivium. And that is McLuhan’s
intellectual grounding, this churning of the history
of the word and how it was applied in various
fields. And I think that what happened to him is
that he was fresh from English university with the
high-level, elite kind of European approach to
literature and criticism. Though he had been made
aware of I.A. Richards and F.R. Leavis, who were the
new critics, Richards more on the rhetoric side and
Leavis more on textual analysis side. But basically,